Oct 23, 2023 2:50:25 GMT -5
Post by account_disabled on Oct 23, 2023 2:50:25 GMT -5
Storytelling goals Given that storytelling is a narrative technique that cannot be limited to a particular area, it is better to specify. When we talk about storytelling, we mean corporate storytelling. Let's start by saying that, for me, storytelling has no commercial intent whatsoever. Not directly at least and within the limits in which a company is created to generate turnover. The objectives of storytelling are at least relation. It is the main purpose of storytelling, to build a relationship with your customers.
Positioning. Telling the right stories helps customers get an idea of how much it is worth photo editing servies buying a product from that particular brand Brands. It helps people associate a brand with values they particularly care about. This helps remember and define a brand as noteworthy. Entertainment. It's not like everything always has to be heavy. A good story helps people smile, be moved or perform particular actions. Memory. An interesting story lives longer in the memory of each of us, because it touches chords that another type of communication is difficult to touch. Who uses storytelling.
We, obviously, are focusing on corporate storytelling but, as mentioned, storytelling is a very ancient narrative technique and companies are not the only ones to use it. Those who use storytelling can do so for several reasons politicians of personal branding educational therapeutic of marketing to be remembered to build relationships The role in companies Storytelling is therefore a communication tactic that goes alongside what for years companies and agencies have considered the only way to talk to customers advertising.
Positioning. Telling the right stories helps customers get an idea of how much it is worth photo editing servies buying a product from that particular brand Brands. It helps people associate a brand with values they particularly care about. This helps remember and define a brand as noteworthy. Entertainment. It's not like everything always has to be heavy. A good story helps people smile, be moved or perform particular actions. Memory. An interesting story lives longer in the memory of each of us, because it touches chords that another type of communication is difficult to touch. Who uses storytelling.
We, obviously, are focusing on corporate storytelling but, as mentioned, storytelling is a very ancient narrative technique and companies are not the only ones to use it. Those who use storytelling can do so for several reasons politicians of personal branding educational therapeutic of marketing to be remembered to build relationships The role in companies Storytelling is therefore a communication tactic that goes alongside what for years companies and agencies have considered the only way to talk to customers advertising.